#PINKTakesTech

many pink circles with articles of social media inside them

Thousands of college kids invaded the Virginia Tech Drillfield on Sept. 13th for a huge outdoor concert thrown by Victoria's Secret brand, VSPink.

The #PINKTakesTech event was a great example of social media use at a brand activation with tie-ins to Facebook, Twitter and Instagram. Experiential agency, The Marketing Arm conceived all the action and invited Tangible to provide a crowd-sourced content Mosaic animation.

Sent from audience smartphones, hash tagged tweets and Instagram photos swamped the Mosaic on two LED walls flanking the main stage. Venue and online chatter was about anything and everything including main stage performers, Chiddy Bang and Gym Class Heroes, plus lots of buzz about the brand.

VSPink Event Video

A pink circle with a picture social media article inside

An example of Tangible Interaction's branded Social Media for PINK portraying am Instagram from someone in the crowd

A pink circle with a picture social media article inside

A second example of Tangible Interaction's branded Social Media for PINK portraying am Instagram from someone in the crowd

A pink circle with a text social media article inside

An example of Tangible Interaction's branded Social Media for PINK portraying a tweet from someone in the crowd

A pink circle with a picture social media article inside

A third example of Tangible Interaction's branded Social Media for PINK portraying am Instagram from someone in the crowd

A pink circle with a txt social media article inside

A second example of Tangible Interaction's branded Social Media for PINK portraying a tweet from someone in the crowd