Our rentals division - now called Crowd Activation - had a lot of fun in 2012 working on some really cool events with great clients. A big thank you to all the agencies, production companies and event producers who asked us to jump on-board. The list is long but here's a snapshot of just some of the awesome projects we contributed to in the past twelve months:
We started the year with Engine Shop NYC and ESPN The Magazine at a celeb and sports star studded party in Indianapolis for the Superbowl. A 'NEXT' branded Social Mosa (Twitter Wall) got football fans talking.
In March, at Disney's, 'Shake It Up: Made In Japan' TV shoot, Rocky and CeCe travel to Japan to star in an interactive dance video game. Along the way, they meet Blue Man Group performing with Tangible's Zygote Balls. Later in the year, BMG also used Zygotes on the America's Got Talent Season 7 finale and The Ellen Show.
Again working with Engine Shop, alongside Swedish House Mafia, Social Mosa helped Absolut launch their new Greyhound blend in club lovin' Miami.
In April, UK pop boy band sensation, One Direction performed at the 2012 Nickelodeon Kid's Choice Awards. For their fans, a surprise: 6 giant Zygote Balls launched into a sea of screaming teens! Production company, Teenasaurus Rox made it all happen.
At the Adobe Digital Summit Bash! in Salt Lake City, guests expressed their creativity with a branded version of our Digital Graffiti Wall. Four Zygotes also fired up the audience before Foster The People took to the stage. Cornerstone AV put the event together.
Best Events LA asked us to return to Vegas a second time for MTV Spring Break 2012 with two custom projects: a Twitter DJ Request Mosaic and BK Kickups, an interactive game for 4 players.
Boston Marathon sponsors, Saucony, held a symposium for runners organized by local agency C3 Community Connections. A branded Social Mosa projected above stage created a live sounding board at the venue, and online.
In the summer months, The Marketing Arm's Dallas office asked us to join them on the American Idol LIVE! US concert tour. An AT&T branded Social Mosa, was shown on two LED walls for 31 shows.
Social Mosa was also out and about for Engine Shop NY's client, Bud Light Platinum. The "Signature Experience" events kicked-off in Chicago with hip-hop legend, Rev Run joined by DJ Ruckus and a crowd of 500 crazy tweeters.
Toronto based experiential agency, MOSAIC put together a "Red Door Party tour for Smirnoff. From August to October, they criss-crossed Canada with a branded Digital Graffiti Wall in tow.
Sensation toured the globe for their "Celebrate Life" and "Ocean of White" electronic music events. Zygotes launched into ecstatic crowds in Sao Paulo, Santiago and Seoul were highlights.
Back on home ground, we teamed up with GMR Marketing to provide a TELUS branded Digital Graffiti Wall for the kids attending We Days in Toronto, Vancouver, Montreal and more.
Thanks again to all our clients. We're really looking forward to working with you on new projects in 2013.