A six month Canada wide tour of city bars and clubs in 2009 gave Heineken the opportunity to connect with party crowds where it matters most using our Digital Graffiti Wall.
Thousands of people were encouraged to collaborate on live art pieces. Copies were then printed and given to the crowd as free branded takeaways to remind them of the experience.
That success prompted Heineken to invite us down to Miami to showcase our technology to brand representatives from across the Americas.
The Digital Graffiti Wall has since taken centre stage at Heineken 'Las Americas' events in Panama and St.Maarten.
An attendee posing in front of Tangible Interaction's Digital Graffiti Wall during Heineken's cross-Canadian tour
An attendee using Tangible Interaction's Digital Graffiti Wall during Heineken's cross-Canadian tour