Richmond Olympic Oval

Generative Branding

a black screen with a series of colourful lines intertwining moving downward

The Olympic Oval in Richmond, BC is a premier sports venue built for the 2010 Vancouver Winter Olympic Games.

Tangible was asked to create its new brand identity. Rather than take the traditional print approach, we created a generative, real time animation based on the ritual ribbon cutting ceremony when inaugurating a new venue.

During the opening ceremony, the animation was projected on a 24m square surface and included behaviours that could be triggered on cue, including forming the Olympic rings and cutting the digital ribbons, all shown on-screen.

High resolution images of the ribbon animations were also exported for use in print and online branding work.

After opening day, we installed a small rear projection screen system at the Oval that gave visitors the opportunity to play with the digital ribbons through gestural control.

A series of colourful lines curling downward

Screen shot (1) taken of the generative application

A series of lights moving with random colourful sparkles

Screen shot (2) taken of the generative application

A series of colourful lines moving in random directions.

Screen shot (3) taken of the generative application

Kids using special wands designed to create different animated light patterns

Kids participating in Interactive Branding using generative animation by Tangible Interaction at Olympic Oval in Richmond, Canada (2010)

Kids participating in Interactive Branding using generative animation by Tangible Interaction at Olympic Oval in Richmond, Canada (2010)

Picture (1) of Kids using Interactive Branding by Tangible Interaction Design

Kids with interactive wands creating generated animaions

Picture (2) of Kids using Interactive Branding by Tangible Interaction Design