In March 2012, Best Events LA invited Tangible back to Vegas for MTV's annual Spring Break event. The live for TV party at the Palms Casino Resort featured performances from artists including Young Jeezy, The Wanted and super producer, araabMUSIK.
MTV's official spin master, DJ Legacy kept the crowd moving with tracks requested by Spring Breakers. A custom Tangible application, dubbed the 'Twitter DJ Request Mosaic' allowed anyone with a smart phone to tweet their song request with the hash tag #SB2012. iPads installed in front of the LED videowall provided an alternative.
Every incoming tweet was filtered, transformed into a tweet card and mixed with current Top 100 artists' album cover art in the Mosaic animation. DJ Legacy played song requests and picked winning tweets, which were announced on the fly, on the big screen.
Away from the pool party zone, Spring Breaker's hung out in two gaming cabanas playing Tangible's 'Kickups'. This multi-level game for teams of up to 4 players was simple but challenging: keep a ball in the air using an Android tablet for a paddle.
With a nod to early arcade games like Pong, Kickups blended simple branded graphics and intuitive game play with of-the-moment interactive touch screen technologies.
Attendees at MTV Spring Break in Las Vegas using Tangible Interaction's Social Mosa
Tangible Interaction's Social Mosa being showcased and used at MTV Spring Break in Las Vegas
Tangible Interaction's Burger King Kickups game being showcased and played at MTV Spring Break in Las Vegas
A user playing Tangible Interaction's Burger King Kickups game at MTV Spring Break in Las Vegas