Twitter Photo Mosaic

a large crowd at Terminal 5 in New York City

For Samsung, marketing agency, PMK*BNC conceived Summer Krush, a nine US city tour with headliners designed to engage the alternative music scene. Acts included Cee Lo Green, Lenny Kravitz, Bush and The Avett Brothers.

PMK*BNC asked Tangible to provide a branded version of the Twitter Photo Mosaic. Working with event producers, Event Eleven, we created a traveling kit, operated by AV technicians on-site with remote support from Tangible in Vancouver.

At each venue, guests posed for a photo in front of a step & repeat. The shots, taken with Samsung Infuse 4G smart phones were sent using Bluetooth to our Twitter Photo Mosaic application running on a TI computer.

As guests moved to the show space, they were encouraged to Tweet using their personal smart phones with the hash tag, #summerkrush included in the message.

Before the main act struck the first chord, thousands of Tweets were sent creating a live conversation between gig goers. Combined with the photos, the Twitter Photo Mosaic animation projected on a Kabuki drop added excitement, buzz and anticipation.

We also created a competition element. A winning Tweet card was chosen by Samsung at each venue and shown full-screen. An MC announced the winner from the stage with a DM sent for verification.

To book the Twitter Photo Mosaic for your event, please email us at:

A dark room with a large, social media backdrop.

Tangible Interaction's Twitter Wall at The Samsung Summer Krush Tour (2011)

BUSH playing in front of a large crowd at Terminal 5 New York City

BUSH playing LIVE at The Samsung Summer Krush Tour at Terminal 5 (2011)

Twitter/Photo Wall at The Samsung Summer Krush Tour (2011)

Tangible Interaction's Twitter/Photo Wall at The Samsung Summer Krush Tour (2011)