Like a bouncy ball pit, but digital and exclusive to The Super World store during New York Fashion week 2022. Step right up!

When approached by Aritzia in Vancouver, we were challenged to craft a playful installation for their store in New York City while making use of an existing giant video wall spanning larger than 35 ft wide and 14 ft tall.

Our approach was to take textures/colours based on the iconic SUPER PUFF jackets and turn them into sphere figures and create an interactive game-like experience. As soon as anyone stepped in front of the screen, our cameras instantly detected movements and created visual reactions on the screen. The result: guests were able to lift and throw the puffs at will, multiple guests can interact at the same time, overall creating a pleasantly surprising immersive experience.

Super Fun is definitely the name of the game!